Kritanya SginBootcampHow is B2B UX research any different?B2B research is much more complex with multiple stakeholders and segmentations involved;7 min read·Jul 18, 2023--1--1
Kritanya SgWhy should brands look beyond AI-based recommendations?Rise of the ‘anti- word of machine effect’ and the future of AI-based recommendations5 min read·Mar 29, 2021----
Kritanya SginDesign LedCompassion and mindfulness | The untold theme of 2020Five optimistic indicators to take away for 20215 min read·Mar 8, 2021----
Kritanya SginUX CollectiveDo we always know what our users really need?Simple techniques to discover the unarticulated needs of users6 min read·Oct 21, 2020--1--1
Kritanya SgHow are Gen Zers democratizing the concept of luxury?Role of virtual communities and the emergence of silent luxury5 min read·Sep 17, 2020----
Kritanya SgThree layers defining ‘Green Consumption’How can organizations help consumers lead a greenified lifestyle?5 min read·Sep 7, 2020----
Kritanya SgLiminal trends: 10 Post-pandemic opportunities for businessesHow might we get over the black-swan moment?6 min read·Aug 24, 2020----
Kritanya SginUX CollectiveThe interplay of Cooking and Design ThinkingThe only real stumbling block in both is the fear of failure5 min read·May 6, 2020--1--1