Filled with catastrophic events ranging from wildfires, systemic racism and a deadly pandemic, 2020 was one of the most unexpected years for the world. The global growth rate for 2020 was predicted to fall by 4.9%. As numerous businesses were forced to shut, world economies struggled with the rising unemployment…

The core differentiator of ‘Design Thinking’ as a process is how we empathize with users. We come across numerous cases where organizations are innovating by putting ‘users first’. But what does it mean to design for the user? …

Luxury is no longer about the exclusivity. Gen Zers are now reshaping the idea of luxury with their evolving digital habits and ethical concerns. Being the youngest cohort, they would be representing the largest consumer base by 2030. It is predicted that by 2026, about 60% of the luxury consumers…

The current crisis has accelerated the shift towards brand values as it has become evident that consumers want products/services which are beyond ‘good quality.’ Consumers are deciding to keep in mind the social responsibility, inclusiveness and environmental impact of their purchases. We are now entering a regenerative world that equates…

As organizations are now out of the initial shock of the COVID-19 pandemic, the transition persists. Countries are still enforcing social distancing measures to ‘flatten the curve’ and numerous businesses remain non-operational. The World Bank envisions a 5.2 percent contraction in global GDP in 2020, the deepest recession in decades…